Marketing, Customer Service

Why business executives are turning to theatre to seek advice to run their business

Leave a Comment / Behaviourial Safety, Leadership Development, Marketing, Customer Service, Organisational Development, Performance Mangement, Sustainable Development, Team Building and Bonding / admin

This was published in Graphic Business on Tuesday, April 7, 2015. ‘What in business are called ‘’people skills’ are terribly important to the directorial process’’ Trevor Nunn, a Theatre Director and Critic When Ama Ata Aidoo, Wole Soyinka, and their contemporaries began placing their stories on our tables, the root of corporate governance and business […]

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The little thing Best Western Hotel did that saved me. Your customers are after the little things

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I woke up this morning at Takoradi branch of the Best Western Hotel looking for my tooth paste to catch up with a workshop that was about starting. I searched everywhere but never found the tooth paste. Then I remembered my eldest daughter ‘played’ with my bag pack before I took off from Accra. So,

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To become excellent at customer service learn how to act

Leave a Comment / Leadership Development, Marketing, Customer Service / admin

All the smiles, friendly care and handshakes we enjoy from you have been repeatedly orchestrated by you to keep your job relevant. So, when I am happy with your service, I say ‘thank you for your excellent service’. Well, all that you did was pure acting, what we call in theatre improvisation. Which means a

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5 lessons we learnt working with clients; you might want to know

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We took an ambitious chance to bring the world of African theatre to the door step of the corporate environment in 2011 and we want to tell you that we failed! We failed because we did not know then how to connect to the market. That connection lay in the bosom of the reflecting what

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